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Download full textRock, Andrew; Metz, Rachael; Tessler, Betsy; Gasper, Joseph – MDRC, 2022
This brief highlights key findings from the implementation of the TechHire and Strengthening Working Families Initiative (SWFI) programs and offers considerations for practitioners. The programs provided training for high-tech jobs as well as support services to people with barriers to training and employment. Presented especially for a…
Descriptors: Job Training, Barriers, Job Skills, Recruitment
Schultz, Pat – Scholastic Editor, 1980
Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)
Descriptors: Advertising, Merchandising, Secondary Education, Student Publications
Peer reviewedBeniger, James R. – OAH Magazine of History, 1992
Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…
Descriptors: Advertising, Communications, Mass Media, Merchandising
Davis, Robert H. – Communication: Journalism Education Today (C:JET), 1983
Suggests using design grids to enhance layout instruction in advertising courses. (AEA)
Descriptors: Advertising, Commercial Art, Higher Education, Journalism Education
Peer reviewedSanders, Lester E.; Lynd, Robert – Business Education Forum, 1982
Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)
Descriptors: Advertising, Broadcast Industry, Distributive Education, Marketing
Peer reviewedNovey, Judy – School Arts, 1980
The author describes how her eighth-grade class created food packaging designs parodying actual supermarket products. (SJL)
Descriptors: Advertising, Art Activities, Commercial Art, Junior High Schools
Doerner, Russell C. – 1983
Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…
Descriptors: Advertising, Curriculum Development, Curriculum Evaluation, Higher Education
Larson, Wendy Ann – Currents, 1990
The promotional campaigns of three colleges who attract nontraditional students are described. Metropolitan Community Colleges (Missouri) showcase alumni success stories and faculty profiles. The University of Maryland University College uses ads in regional newspapers. The University of Richmond University College uses advisory boards made up of…
Descriptors: Adult Education, Adults, Advertising, Higher Education
Bourdet, Jean-Francois; And Others – Francais dans le Monde, 1992
Four activities for the French language classroom are described. These include helping students discover comparative expressions by using advertisements; using horoscopes for teaching vocabulary; using a missing persons report as a source for intermediate to advanced level discussion, collective writing, and questions; and a video designed to…
Descriptors: Advertising, Classroom Techniques, French, Second Language Instruction
Peer reviewedWhitten, Christine G. – NASSP Bulletin, 1986
Although Roosevelt High School (Maryland) boasted an excellent science program and award-winning teachers, colleges in neighboring states were relatively ignorant about the school. In 1985 Roosevelt High's principal, with help from a special committee, developed a distinctive brochure to advertise the school's uniqueness. (MLH)
Descriptors: Advertising, Information Dissemination, Marketing, Organizational Communication
Siegel, Martin – 1987
At the University of Akron's Community and Technical College, the major student project for "Principles of Advertising" is the development of ad campaigns for an assigned product. Two groups of students, playing the role of advertising agencies, compete with each other while the remaining students in the class act as the clients. Among the…
Descriptors: Advertising, Class Activities, Community Colleges, Learning Activities
Fleischmann, John; Olson, Ann V. – Journal of the College and University Personnel Association, 1985
Results of a national survey of two- and four-year colleges concerning their policies and procedures for nonfaculty personnel recruitment and advertising are reported. A list of participating institutions and the survey instrument and cover letter are included. (MSE)
Descriptors: Advertising, College Administration, Employment Practices, Higher Education
Johnson, Liliane Parbot, Comp. – 1982
A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…
Descriptors: Advertising, Library Extension, Library Role, Library Services
Kreider, Jim – Campus Activities Programming, 1997
Provides advice on marketing campus events to the local community at large, using the experiences of the programming board at Eastern Oregon State University. Focuses on the development of a marketing team, interviews with community organizations and the media, a market survey snapshot, marketing strategies for various local media, and examples of…
Descriptors: Advertising, College Programs, Colleges, Extracurricular Activities
Peer reviewedHarper, C. W. – Social Education, 1992
Suggests that slave advertisements from old southern newspapers can be used to help teachers convey the nature of slavery. Includes a selection of slave advertisements with analysis and questions for discussion. Recommends the use of such advertisements for units on the causes of the Civil War or the lingering effects of slavery on society today.…
Descriptors: Advertising, History Instruction, Instructional Materials, Newspapers
