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Schultz, Pat – Scholastic Editor, 1980
Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)
Descriptors: Advertising, Merchandising, Secondary Education, Student Publications

Beniger, James R. – OAH Magazine of History, 1992
Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…
Descriptors: Advertising, Communications, Mass Media, Merchandising
Ball, Harold E. – College Store Journal, 1982
Inventory by cash register is recommended as an efficient means of keeping orderly, departmentalized college store records. A series of procedures and suggestions are provided for accuracy and completeness of records. (MSE)
Descriptors: College Stores, Departments, Efficiency, Equipment
Crossland, Stephen K.; Tubbs, Randahl L. – College Store Journal, 1979
High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)
Descriptors: College Stores, Costs, Higher Education, Merchandising
Conyers, John G.; Francl, Terry – American School Board Journal, 1989
An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)
Descriptors: Bond Issues, Community Support, Educational Finance, Elementary Secondary Education
Hardy, Lawrence – American School Board Journal, 1999
School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…
Descriptors: Board of Education Policy, Business, Elementary Secondary Education, Marketing
Sugar, Leslye Donner – Currents, 1986
Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)
Descriptors: Advertising, Captions, Commercial Art, Creativity

Sivulich, Kenneth G. – Public Libraries, 1989
Discusses library circulation figures as a reflection of the success of library services and describes merchandising techniques that have produced a 137 percent circulation increase at Queens Borough Public Library over the past seven years. Merchandising techniques such as minibranches, displays, signage, dumps, and modified shelving are…
Descriptors: Branch Libraries, Display Aids, Library Circulation, Library Material Selection
Langhorne, Mary Jo – School Library Journal, 1987
Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some…
Descriptors: Bookstores, Display Aids, Elementary Secondary Education, Learning Resources Centers
Boatright, Joyce; Crowley, Jacquelin – 1983
The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…
Descriptors: Adult Education, Business, College Role, Community Colleges
Oldsen, Carl F. – 1983
A project was conducted for the following purposes: (1) to develop a workshop training package to prepare vocational education teachers to use vocational subject-specific modules; (2) to train those teachers to use the workshop package; (3) to conduct field tests of the metric modules with experimental and control groups; (4) to analyze, describe,…
Descriptors: Auto Mechanics, Distributive Education, Field Tests, Inservice Teacher Education
Carlson, Janet – 1984
A project was conducted to develop a curriculum package that defined the specific math, science, and language arts skills presently being taught at a vocational skills center that offered training in 20 job skill areas and served an 11-school district. The information gathered during the project was to serve as a basis for granting cross-credit to…
Descriptors: Academic Standards, Allied Health Occupations Education, Building Trades, Competency Based Education