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Ryan, Ellen – Currents, 1994
Advancement staff at the private Potomac School (Virginia) has evolved from a part-time volunteer to a six-woman team. The program has achieved high productivity and substantial success. The management style is characterized by teamwork, enthusiasm, mutual support, personal loyalty to the school, and some specialization. Volunteers are welcomed.…
Descriptors: Elementary Secondary Education, Institutional Advancement, Management Teams, Organizational Climate
Ryan, Ellen – Currents, 1996
In college and university advancement, prospect research has become streamlined with the Internet. Searchers can enter corporate, foundation, and other sites for up-to-date information on a variety of topics. Several campus development officers have established their own home pages to share information with colleagues. Online addresses for campus,…
Descriptors: College Administration, Donors, Fund Raising, Higher Education
Ryan, Ellen – Currents, 1995
College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)
Descriptors: Advertising, College Administration, Fund Raising, Guidelines
