Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

Bernard Stiegler diagnoses that we live in societies of control under an aesthetic conditioning. Marketing emerges as the foundational force in societies of control, adept at shaping individual desires and cultivating them into consumerism. Capturing our attention, particularly through audiovisual mediums, dictates our behaviour. In essence, the…

The aim of this article is to provide a concise overview of the theoretical assumptions of behaviorism, which generally informs "traditional" approaches to sport coaching. B.F. Skinner's (1904--1990) theory of operant conditioning is discussed, alongside considerations for sport coaching practice. For coaches who draw upon the principles…

Dopamine participates in encoding memories and could either encode rewarding/aversive value of unconditioned stimuli or act as a novelty signal triggering contextual learning. Here we show that intraperitoneal injection of the dopamine D1/5R antagonist SCH23390 impairs contextual fear conditioning and tone-shock association, while intrahippocampal…

"The Oxford English Dictionary" defines fulfilment as 'satisfaction or happiness as a result of fully developing one's potential or realizing one's aspirations; self-fulfillment'. Not only has the idea of fulfilment underpinned 'approximately twenty centuries of philosophy' as Lefebvre notes, it plays an indispensable role in both…

Research relevant to Captology in education is in its infancy. Despite its relative newness, a dearth of literature exists on the subject that addresses the design of a persuasive game for educational purposes. Up to this point, the literature does not include any instructional design theories or theoretical frameworks that can be used…