Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

Bernard Stiegler diagnoses that we live in societies of control under an aesthetic conditioning. Marketing emerges as the foundational force in societies of control, adept at shaping individual desires and cultivating them into consumerism. Capturing our attention, particularly through audiovisual mediums, dictates our behaviour. In essence, the…