Just outside New York City, school counselors at Hunterdon Central Regional High School (New Jersey) were at lunch discussing the students who would graduate from their sprawling suburban school in spring 2017. Their thoughts echoed those from a variety of people who have worked with these seniors. The 2017 graduates are confident, but need…

Educators across the United States are facing more pressure to have more success, with more mandates, more testing, and more accountability and are being given less money and fewer resources to make it all happen. Essentially, schools are being instructed by the state and federal departments of education to make up a king-size bed with queen-size…

Interactive, community-focused online tools--like Skype, Twitter, Facebook, YouTube, blogs, wikis, and the educational software Blackboard--are becoming so dominant in the classroom that it's hard to imagine any professor or student making it through a week without them. Consider a recent survey conducted by the Babson Survey Research Group in…

Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

Institutions already cater to the technology needs of students. According to the 2008 Campus Computing survey, 60 percent of colleges and universities offer pervasive or near-pervasive wireless; computers are as ubiquitous as water bottles; course management systems have become one-stop shops for class content; few classrooms lack projectors; and…

Just a few years ago, virtual worlds were credited with the power to transform the universe. Used since the late 1990s in military and medical applications, virtual worlds first gained mainstream media attention when Linden Lab released Second Life in 2003. While other worlds, including open source environments, have launched since then (examples…

People live and work in an era of transformation and uncertainty; they know that things are changing, but they are not sure where they are headed. One of the key forces of change is the enormous flow of information that individuals and institutions consume and produce. Awareness of knowledge flow is essential, but so is the sense that neither…

With more and more people attached to their computers, it's no wonder that publications are increasingly going online. Magazines are either supplementing their print content with online bonus information, such as extended features, photos, audio files, or videos, or looking to ditch the printing presses entirely to focus on all-electronic…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Two decades ago, many campuses mobilized a major effort to deal with a clear problem; faculty and students needed access to desktop computing technologies. Now the situation is much more complex. Responding to the current challenges, like mobile computing and social networking, will be ore difficult but equally important. There is a clear need for…

A lack of good information about what youth are doing with new media stimulates fears and hopes about the relationship between young people and digital technologies. This article focuses on new modes of inquiry into youth new media use, highlighting the challenges, complexities, and opportunities inherent in studying young people's digital…

In the May 2009 issue of "English Journal", we reported on our analysis of data from the National Assessment of Educational Progress to provide a first look at changes in the teaching of writing over the past 30 years. In this article, we provide a more detailed look, drawing on data collected from visits to 260 English, math, social…

Will the digital-learning movement repeat the mistakes of the charter-school movement? How much more successful might today's charter universe look if yesterday's proponents had focused on the policies and practices needed to ensure its quality, freedom, and resources over the long term? What mistakes might have been avoided? Damaging scandals…