In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a…

Broaching the subject of student-athletes on social media is liable to cause many institutional leaders, communications officers, and athletics directors to reach for the antacid. The speed and reach of social media, particularly Twitter, combined with the youth and bravado of student-athletes can damage reputations and tarnish university brands…

The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

Despite time restraints and lack of training, principals are responsible for mounting some kind of public relations effort in their schools. This article provides a checklist for building a successful campaign, including polling staff talents, reaching out to the community, obtaining district assistance, and making the right approach. (MLH)

In this article, the authors explore this new level of tribal political sophistication and how the tribes sought to pressure state legislators by pursuing a public relation campaign centered on issues of economic interest and sovereignty. Though they have been unsuccessful in recent legislative sessions, there is evidence of a growing…

Effective February 1976, the Rural Manpower Services Department was integrated totally with the Placement Department, thus removing any rural/urban separation of services. This new concept allowed the provision of equal services to all segments of the work force. Continuing emphasis was placed on providing manpower services to rural residents with…

This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a…

These proceedings contain 46 papers presented at a summer workshop on vocational guidance. The first two papers, presented at general sessions, deal with equal access/sex equity and problems in Vocational Education Data System reports. The remaining 44 presentations are divided into these nine categories (with representative topics): testing (the…