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Direct linkMcCorkle, Denny; Alexander, Joe F. – Journal of Advertising Education, 2019
As the use of social media continues to grow in practice and as an academic discipline, so too does the need for marketing students (and faculty) to develop and maintain a career-focused and current knowledge warehouse of information that is optimized to their own unique life situation--hence, the creation and use of what is described as a digital…
Descriptors: Electronic Learning, Lifelong Learning, Marketing, Teaching Methods
