To avoid sensory overload, people are able to selectively attend to a particular color or direction of motion while ignoring irrelevant stimuli that differ from the desired one. We show here for the first time that it is also possible to selectively attend to a specific line orientation--but with an important caveat: orientations that are…

Proponents of a self-identified "relativist" view of cross-language color naming have confounded two questions: (1) Is color naming largely subject to local linguistic convention? and (2) Are cross-language color naming differences reflected in comparable differences in color cognition by their speakers? The "relativist"…