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Marketing the Virtual Library
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Fagan, Jody Condit – Computers in Libraries, 2009
Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…
Descriptors: Search Engines, Marketing, Electronic Libraries, College Libraries
Catching (and Keeping!) E-Patrons.
Puacz, Jeanne Holba – Computers in Libraries, 2002
Based on experiences of the Vigo County Public Library in Terre Haute, Indiana, this article outlines ways libraries can attract patrons to their Web sites and features that can keep them returning. Discusses marketing and publicity; basic content and special sources and services; attractive and easy-to-use site design; good Web site maintenance;…
Descriptors: Advertising, Computer System Design, Design Preferences, Information Services
A Survey of Recent Advances in Optical and Multimedia Information Technologies.
Jessop, Deborah – Computers in Libraries, 1997
Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage…
Descriptors: Advertising, Computer Networks, Costs, Downloading