Until computers revolutionized the process of preparing hometown news releases, they were the most tedious job of the college news services. Word processors merge data on individual students with a basic 'shell' story. The computer can generate better, more personalized stories, process standard stories more efficiently, and distribute releases…

Good computer files can help colleges find, manage, and solicit alumni volunteers. In 1978 Rhodes College began creating detailed records on alumni and friends, entering gift and biographical data, mostly in coded form, into computerized personal files. (MLW)

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

The Cornell University Office of Publications' experiences in the process of computerization are discussed, including rationale, choice of equipment, and decisions concerning the services to be offered, and the lessons learned are offered to others. (MSE)

Use of computer technology for specialized communication networks at University of California (Oakland), Lafayette College (Pennsylvania), Carnegie Mellon University (Pennsylvania), the University of Wisconsin at Eau Claire, and the State University of New York at Stony Brook is described. The systems feature different forms of internal and…

In July 1984, alumni and development officials and computer specialists at the University of Chicago celebrated the result of a 5-year partnership that set up a computer system to coordinate five alumni and development offices. Features of the new system are described. (MLW)

Dalhousie University (Nova Scotia) has moved from fund-raising phonathons which relied on prospect cards to complete computerization. Procedures describe how the system records pledges and biographical information and generates statistical reports. Increased efficiencies and cost savings have been realized. (DB)

Electronic service companies are marketing electronic career services to college and university alumni associations. These electronic alternatives to traditional placement services offer schools a way to provide alumni with a desired service while increasing alumni association revenue. Typically, both applicants and companies pay a fee for a…