Editors of nine top institutional publications were surveyed. All of them work with limited staff and budget and produce Council for Advancement and Support of Education award-winning publications. Key tricks of the trade include make a formal editorial calendar, focus on topics important to readers, etc. (MLW)

An internal periodical can help inform and motivate college faculty and staff and therefore make them effective ambassadors. This is the most compelling reason for developing a credible internal periodical and a strong internal communication program. (MLW)

Tough editoral decisions made by college editors and their consequences are described. (MLW)

Publications administrators can freshen stale publications by updating vision, methods, and attitude. Ways to avoid the staleness trap include: critique work systematically, pick the right boss, look at the best work around the country, staff with young people, etc. (MLW)

The best way to protect individuals and institutions from libel suits is to verify the truth of what is printed. An institutional editor's guide to do's, don'ts, and definitions is presented. An editor is as responsible for a libelous letter as the author is. (MLW)

Publications managers agree that no phase of the publication process is the same with desktop publishing. The new technology means publications managers must find new ways to cope with the accompanying situations. Managing client relations, resources, and data entry are discussed. (MLW)

The editor of a university magazine offers observations about writing and editing science-related articles, focusing on eliciting information during the interview with the researcher, deciding what to write and how to organize it, and rules for self-editing. (MSE)