Tips for publications managers are provided. Suggestions that are time, money, schedule, and labor savers include: force clients to clarify what they want, check the budget first, keep written records, use student labor, etc. (MLW)

Guidelines for selecting the most appropriate typeface for school publication needs include determine the intended audience; decide which typefaces convey the goal, theme, or message; and select typeface for the time period the piece is meant to reflect. (MLW)

Oberlin College's alumni association group for gay and lesbian alumni provides a case study in setting up new affiliates. Comprehensive and practical guidelines that any interested alumni group can follow are needed. Groups that develop around sensitive issues raise the toughest questions for alumni administrators. (MLW)

Guidelines for managing fund-raising programs are presented including: recognize variability of costs, understand salaries as major cost, compare institution only with its peers, manage volunteers well, allocate enough resources for the long-range development of young alumni and planned giving, pursue endowment gifts, etc. (MLW)

Ten steps to planning a marketing strategy to increase endowments are identified: conditions of fund, ways to establish funds, guidelines for funds, good business practices, enduring nature for fund, recognition of donors, corporations, periodic reports to donors, etc. (MLW)

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)