Describes the background and plans of Vance Peterson, new president of the Council for Advancement and Support of Education (CASE). Offers his perspectives on anticipated challenges, such as fragmentation within and among the three main advancement disciplines, professional certification, and diversity. (EV)

Describes the recent evolution of American University's internal newspaper, the "American Weekly," and how it strives to attain the sometimes conflicting ideals of supporting the university and providing independent press coverage. (EV)

Some basic college fund-raising fundamentals are identified: build a base of trustee support, build the case, assess staffing needs, develop a plan and resources, recruit a compelling leader, fix a goal, engage all trustees, secure advance gifts, and sell the public (MLW)

A $26 million Sesquicentennial Campaign at Wheaton College in Norton, Massachusetts, is described. The campaign was divided into three 18-month phases designed to push the campaign forward while inspiring confidence among trustees, alumnae, and other important leaders: setting the goal, redeploying forces, and soliciting the "Final…

Reaching students and donors through advertising is discussed in several articles including: "Proven Effective," on what makes three advertising campaigns work; "Commercial Appeal," on how advertising can help institutions meet its goals (Frank A. DeFazio); "Desperately Seeking Savvy," on finding the right advertising…

Donor recognition societies, or gift clubs, are used by colleges and universities to thank and encourage donors. For such giving mechanisms to fulfill their potential, they must be carefully planned and administered. Issues to consider include setting gift levels based on institutional goals, establishing rules for counting eligible gifts, and…

Two retired university public relations professionals (Ray Colvig and Bob Beyers) are profiled, and their reflections on changes in higher education and campus public relations are offered. Both argue that uncompromising commitment to integrity, support of administration and colleagues, making oneself available, and making academics a priority are…

Strategic planning defines the university's mission, scans the environment and identifies challenges and opportunities for the university, assesses institution's strengths and weaknesses, sets priorities, and outlines strategies for achieving goals. Strategic planning at the University of Miami is discussed. (MLW)

Trends in college fund raising are identified in three areas: (1) in campaign design, goals are bigger and campaigns longer; (2) demographics of donors and volunteers have changed, with donors more skeptical, less generous, and harder to find and volunteers more scarce; and (3) government and corporate contributions are critical. (MSE)

The efforts to develop a long-range plan for the Wisconsin Alumni Association are described. Steps to take to set up a long-range plan for alumni associations include: needs assessment, volunteer committee to advise staff, situation analysis, alumni census, mission statement, goals, implementing the plan, and evaluation. (MLW)

The efforts of Oregon's education leaders to help the governor make a difference in higher education are described. Precise goals for the state system were established. Resources necessary to meet those goals were identified. A strong working partnership among state government, higher education, and business were forged. (MLW)

New Council for Advancement and Support of Education (CASE) standards for college and university fund raising establish three key rules for campaign reporting: (1) separation of gifts for featured and unspecified objectives; (2) separation of current from deferred gifts; and (3) disclosure of both face value and discounted present value of…

The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

Hallmarks of the successful church-related college include: a clear identity and distinct educational goals, loyal and vocal alumni, powerful religious commitments, an active and involved board of trustees, first-rate administration, a "good story," and intense denominational support in dollars. (MLW)