Two surveys on how students choose a college are reported. Reputation is often the most powerful of all influence factors. Sources of first information about colleges are identified: friends, parents, college recruitment publications, college guide books, etc. The declining role of the high school counselor was noted. (MLW)

President Richard M. Cyert of Carnegie Mellon University set establishing national visibility as a university-wide goal six years ago. The public relations office developed a hard-driving program centered on national media coverage. This program is described. (MLW)

Four things to keep in mind when involved in institutional marketing are identified: make sure the reality of the institution matches the image promoted; keep institutional image simple; tailor external relations program to meet the needs of a diverse constituency; and be persistent and consistent. (MLW)

The best way to protect individuals and institutions from libel suits is to verify the truth of what is printed. An institutional editor's guide to do's, don'ts, and definitions is presented. An editor is as responsible for a libelous letter as the author is. (MLW)

CASE's 1989 National Professor of the Year was J. Dennis Huston, a professor of English at Rice University, who directs a new Humanities Foundation Course for science and engineering students. The one-year core course grounds science and engineering freshmen in history, literature, and culture. (MLW)

Examples of college community relations programs that have successfully bridged a sometimes widening gap between campuses and their surrounding communities include student participation in noise and party control, information campaigns, cultural and ethnic events, educational programs open to the community, economic impact surveys, and scientific…