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Barre, Nancy – Currents, 1989
Four direct mail pieces show how alumni associations find their way to reach former students. The schools are Emerson College, Episcopal High School (VA), Emory University, and University of California, Santa Cruz. (MLW)
Descriptors: Alumni, Alumni Associations, Higher Education, Institutional Advancement
Larson, Wendy Ann – Currents, 1990
The University of Notre Dame (Indiana) fund-raising program uses first-class transportation and hospitality in major donor weekends. Features include careful research, personalized correspondence, transportation provided by trustee-owned private planes, scheduled ground transportation, accommodations, information packets, and a weekend of…
Descriptors: Air Transportation, Case Studies, Donors, Fund Raising