Until computers revolutionized the process of preparing hometown news releases, they were the most tedious job of the college news services. Word processors merge data on individual students with a basic 'shell' story. The computer can generate better, more personalized stories, process standard stories more efficiently, and distribute releases…

Publications managers agree that no phase of the publication process is the same with desktop publishing. The new technology means publications managers must find new ways to cope with the accompanying situations. Managing client relations, resources, and data entry are discussed. (MLW)