The development of intercultural communicative competence in EFL (English as a Foreign Language) education in many countries is still a difficult goal to achieve. EFL teachers and learners require more tangible and concrete methodological approaches to foster this important competence in the classroom. Therefore, this reflection article aims at…

The image of country is overall impression and evaluation of the country itself given by countries and people at home and abroad. It is a concrete expression of the country's strategic resources and overall strength. Since the founding of the People's Republic of China, its national image has evolved over the past 70 years. It has realized the…

Based on Jenny Thomas's dichotomous classification of pragmatic failure, this study proposes a new perspective and classifies pragmatic failure in interpretation into three categories: pragma-linguistic failure, socio-pragmatic failure and malaprop-pragmatic failure. Specific examples are given to illustrate the causes and effects of each category…

Current research on the medical English curriculum system is in an unsystematic state. According to the modular teaching theory and ESP classification, especially Hutchinson & Waters's (1986) and Jordan's (1997) categories, three modules of medical English curriculum system are put forward for non-English speaking countries to cultivate their…

Different cultural aspects are always involved in tourism interpretation, and the process of tourism interpretation is also cross-cultural communication. If the cultural factors can be interpreted for the foreign visitors in a better way, it's beneficial to convey the cultural connotation of the scenic spot and it can be the communication more…

The absence of Chinese culture in foreign language teaching has a strong impact on the exchange between different cultures, and is also an obstacle to intercultural communication competence training. In general, English teaching level in China frontier minority areas is far behind that in developed areas, and shows its own teaching and cultural…

How to develop students' intercultural communication competences is a controversial issue in foreign language education in China. In this article, the author attempts to offer an answer to this issue by putting forward a proposition for developing students' intercultural communication competences in western etiquette teaching. First of all, the…

Recently, culture has taken an important role in language education. In this view, creating a global cultural consciousness among second language (L2) students can help bridge the gap between linguistic ability and functional intercultural communication. This paper, which makes reference to Japanese adult EFL learners, justifies the body of…

Today most of the organizations are operated at global level. Thus undeniably there is an overwhelming influence of culture on business. To promote healthy business, study of culture and its relation with language is inevitable. A thorough understanding of cultural differences will pave way for effective transaction at work places and this in turn…

English for specific purpose (ESP) has for about 30 years been a separate branch of English language Teaching (ELT). Recent years in China, with the development of international trade and foreign exchange, more and more in-service and pre-service staffs are expected to learn practical al and useful English language in order to adapt to the new…