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Direct linkEllis, Shannon R.; Morrison, Todd G. – International Journal of Aging and Human Development, 2005
Birthday cards are a ceremonial token that may purposefully or unintentionally transmit stereotypes about the ageing process. In the current study, the authors examined 150 age-specific paper birthday cards sold in retail outlets located in a small metropolitan area. Results suggest that a greater proportion of the cards' textual messages…
Descriptors: Foreign Countries, Stereotypes, Aging (Individuals), Labeling (of Persons)
