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Journal of Multilingual and…1
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de Bres, Julia1
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Promoting a Minority Language to Majority Language Speakers: Television Advertising about the Maori Language Targeting Non-Maori New Zealanders
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de Bres, Julia – Journal of Multilingual and Multicultural Development, 2010
It has been claimed that the success of minority language policy initiatives may only be achievable if at least some degree of 'tolerability' of these initiatives is secured among majority language speakers. There has, however, been little consideration in the language planning literature of what practical approaches might be used to influence the…
Descriptors: Language Planning, Television Commercials, Malayo Polynesian Languages, Television