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Dietrich, Hanno; Ehrlenspiel, Felix – Measurement in Physical Education and Exercise Science, 2010
Cognitive models postulate that respondents to a questionnaire follow a four-stage process when answering a question: comprehension, memory retrieval, decision, and response. Cognitive interviewing is a qualitative tool to gain insight into this process by means of letting respondents think aloud or asking them specific questions (Willis, 2005).…
Descriptors: Interviews, Questionnaires, Cognitive Processes, Protocol Analysis