This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)

Describes a method for training technically qualified personnel to become competent instructors for corporate and industrial training programs. The method identifies 24 teacher behaviors that promote effective learning, and a copy of an Instructor Feedback Observation Form which includes these behaviors is provided. (two references) (LAE)