Internet advertising and commercial activity are increasing. This article examines challenges facing the retail industry on the Internet: location; comparison shopping; security, especially financial transactions; customer base and profile; nature of the shopping experience; and legal and marketplace controls. (PEN)

To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)