Drawing upon the experiences of a participant in the Visiting Professor Program sponsored by the Advertising Education Foundation of the American Advertising Federation and the American Academy of Advertising, this paper discusses the advantages such programs can have for both the host company and the participant. The first section of the paper…

Prepared by representatives of industry and the educational community, the papers in this collection address issues of interest in the field of technical communication. Specific topics discussed are as follows: (1) the Resource Materials Project of the Council for Programs in Technical and Scientific Communication (CPTSC), (2) the relationship…