One of the possible ways of assessing students' collaborative work in Virtual Exchange (VE) is by the use of Peer Assessment (PA) -- a formative assessment technique in which students review each other's work to provide descriptive feedback on the basis of a set of criteria. This article describes a VE procedure, in which students from three…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

A reactor is an example of an immersive interactive play in which animated images are projected onto the floor. A reactor allows people to walk on images and interact with them using their feet. With reactors, people can stomp on kernels of popcorn, shoot a pool using their big toes, or wade through a shallow surf on pristine beaches. This…

Team projects are commonly used for assignments in advertising coursework, since they parallel the team effort which ad professionals experience as a customary part of their work experience. However, while offering many benefits, this teaching format often means reduced visibility and/or responsibility for the individual. In creating this agency…

"Be All that You Can Dream," a simulation workshop to teach entrepreneurship at Lorain County Joint Vocational School (Ohio), involves students in simulated planning, construction, and promotional activities for a shopping mall. Local business people observe and interview the students as they work, and the activity culminates in a tour,…

Describes how successful teamwork, group decision making and valuable real-world experience resulted from an experiment between two universities to introduce a media buying simulation game into their media planning courses. Relates how students in teams took roles of either media buyers at advertising agencies or media sales representatives at…

Describes a unit on advertising used in a ninth-grade English class. The class participated in a student-run simulation of an advertising agency. Working in teams, they created, presented, and used criteria to evaluate advertisements. (AM)

Business schools across the country are specializing in electronic commerce, in which teams of students create online businesses available on the Internet only to participating institutions. The courses offer students an opportunity to see how an online retailing business is conducted, including creating and maintaining Web sites, advertising…

In the author's experience, Colombia is among the most misunderstood Spanish-speaking countries. Most of the news about Columbia involves drug trafficking or guerilla warfare, due to the many social and political problems that face the country. It is rare that the public is informed about the culture and people of this beautiful South American…