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Berinstein, Paula – Searcher, 1997
Discusses the value and use of images as information. Topics include the information in images versus text; a taxonomy of image types; resources related to images; and the use of images in architecture, engineering, advertising, and competitive intelligence. (LRW)
Descriptors: Advertising, Architecture, Classification, Engineering
Peer reviewed Peer reviewed
Brown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories