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Direct linkAllen, Elizabeth – CURRENTS, 2012
Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…
Descriptors: Foreign Countries, Higher Education, Institutional Advancement, Influence of Technology
Kramer, Sean; Shoss, Rob – CURRENTS, 2010
It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…
Descriptors: Alumni, Alumni Associations, Social Networks, Information Networks
Pulley, John – CURRENTS, 2010
Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…
Descriptors: Higher Education, Student Recruitment, Alumni, Fund Raising
Peer reviewedEvans, Susan T. – EDUCAUSE Review, 2011
Mobile technology is a favorite discussion topic among senior IT leaders and higher education administrators. Mobile is the future for content delivery. Colleges and universities need to establish a strategy now and make the decisions necessary to take advantage of this communication opportunity. In this article, the author recommends making…
Descriptors: Higher Education, Web Sites, Computer Mediated Communication, Alumni
Fernandez, Kim – CURRENTS, 2010
With more and more people attached to their computers, it's no wonder that publications are increasingly going online. Magazines are either supplementing their print content with online bonus information, such as extended features, photos, audio files, or videos, or looking to ditch the printing presses entirely to focus on all-electronic…
Descriptors: Higher Education, Electronic Publishing, Printed Materials, Tactual Perception
Mary Stuart Hunter; Jennifer R. Keup; Jillian Kinzie; Heather Maietta – National Resource Center for the First-Year Experience and Students in Transition, 2012
Increasing pressures on colleges and universities to ensure degree completion and job placement as measures of success make it imperative that the path to graduation is clear and that seniors receive the support needed to earn a degree and make a successful transition to life beyond college. This new edited collection describes today's college…
Descriptors: College Seniors, Student Experience, Transitional Programs, Academic Support Services
