Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value…

This article, the first of a two-part series, presents teaching 10 innovations from the 2015 Association for Business Communication's 80th annual conference. The creative new assignments offered here include building listening skills by journaling, oral interpretation, positive message framing, storytelling, delivering bad news, persuasive…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…

Describes an eight-hour module the author uses to teach multimedia presentations to students from the school of computer engineering. Focuses on color and animation, and examining overuse of effects, coordinating the chosen effect and the intended meaning, and altering the style to suit the audience. Includes an outline of assignments and of the…