This article describes pedagogical practices that support deeper learning within an academic program. An assignment is presented that simulates the post-graduate challenge of incorporating soft skills with discipline knowledge. The assignment tasks students with investigating a new problem or opportunity using information from a variety of…

Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

This paper describes an interdisciplinary effort involving faculty from five different disciplines who came together to develop an interdisciplinary, open, general education cybersecurity course. The course, Cybersecurity, Technology, and Society, brings together ideas from interdisciplinary studies, information technology, engineering, business,…

Digital literacies are ways of reading and writing carried out through digital devices and on the Internet (Ware, Kern, and Warschauer 2016). They are also called twenty-first-century literacies, multiliteracies, new literacies, and new media literacies (Kist 2013). While digital literacies often play an important role in how we communicate in…

Due to the large number of students, instructors teaching high enrollment courses often rely on traditional assignments such as scantron exams and research papers. While these types of assignments are functional and satisfy a purpose, they are typically not meaningful or pleasurable for students. In an introductory information technology course,…

Cloud computing is a rapidly emerging topic, but should it be included in an introductory IT course? The magnitude of cloud computing use, especially cloud infrastructure, along with students' limited knowledge of the topic support adding cloud content to the IT curriculum. There are several arguments that support including cloud computing in an…

Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g.,…

Recent research on teaching focuses on integrating technology into the classroom (Chick and Hassel 197; Eisen 350; Eudey 233; Richards 6-7; Sargent and Corse 242; Schweitzer 188). In particular, instructors have developed online class spaces using social networking sites (e.g., blogs, YouTube, Twitter). Online spaces not only challenge the notion…

This paper presents a Simulation-based interactive Virtual ClassRoom web system (SVCR: www.vclasie.com) powered by the state-of-the-art cloud computing technology from Google SVCR integrates popular free open-source math, science and engineering simulations and provides functions such as secure user access control and management of courses,…

The emergence of digital technology provides new opportunities for teaching and learning in the history classroom. However, these new opportunities often require new skills to be learned by teachers and students alike. This article focuses on one such digitally oriented strategy, desktop documentary making, which empowers students to easily make…

This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a…

Most of today's college students live in a world in which they are connected "24/7" (i.e. 24 hours a day, 7 days a week). Unlike their professors, students are true "digital natives." Young Americans spend more than seven and a half hours a day with some sort of electronic device, and because most of them are multitasking with those devices, "they…

This paper firstly introduces the concept of constructivist learning which advocates that students actively construct knowledge themselves with teachers' assistance. Based on the six important elements of constructivist learning and teaching planning approach, detailed examples of designing the six constructivist elements of situation, groupings,…

Developed as a concept in the science of choice, subtle interactions--or "nudges"--can influence people's actions without infringing on their freedom of choice. This article makes the case that not only can the wealth of digital data in higher education nudge students to better achievement and persistence but also that the knowledge embedded in…

In today's information technology world, real time financial data is readily available via many financial websites, such as MSN Money, Google Finance, Yahoo Finance, etc. The incorporation of computer technology in finance classes has become more popular than ever in this information technology rich environment. Mediated classrooms have rapidly…