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Kahneman, Daniel – American Psychologist, 2003
Early studies of intuitive judgment and decision making conducted with the late Amos Tversky are reviewed in the context of two related concepts: an analysis of accessibility, the ease with which thoughts come to mind; a distinction between effortless intuition and deliberate reasoning. Intuitive thoughts, like percepts, are highly accessible.…
Descriptors: Decision Making, Intuition, Heuristics, Cognitive Processes