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Schuhart, Arthur – Inquiry, 2014
This article introduces a new course in the Virginia Community College System English Curriculum, "English 114: Scientific Writing." The article briefly reviews the concept of "science rhetoric," then discusses the intended audience and purpose of the course, and explains the basic goals of the course in relation to the…
Descriptors: Community Colleges, Two Year College Students, Science Instruction, Writing Instruction
Zuidema, Leah A.; Bush, Jonathan – English Journal, 2011
In this article, the authors focus on the decision-making process that goes into professional writing and ways to emphasize ethical decision-making in writing classrooms. Professional writing has at its core an emphasis on action and audience. Certainly teachers want their students to write effectively--to serve their clients, organizations, and…
Descriptors: Writing for Publication, Technical Writing, Business Communication, Decision Making
Powell, Vonda – Communication Teacher, 2012
As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…
Descriptors: Evidence, Research Papers (Students), Technical Writing, Class Activities

Ellis, Shelley M. – Teaching English in the Two-Year College, 1999
Describes an assignment for a sophomore-level technical-writing course which teaches students to respond to different audiences with different needs by having them analyze and then respond to actual complaint letters (on the same topic but from two very different people). Includes successful and unsuccessful responses generated by the students.…
Descriptors: Audience Analysis, Audience Awareness, Business Correspondence, Higher Education

LeJeune, Susan G. – Teaching English in the Two-Year College, 1998
Describes a successful approach used by the author in "Composition and Literature" courses which teaches students to write in a relaxed manner about material unnatural to them (literary texts). Describes focusing on communicating to a generally ignorant reader who is knowledgeable about the work. Argues that papers became clearer as the semester…
Descriptors: Audience Awareness, Higher Education, Instructional Effectiveness, Writing Assignments
Fisher, Douglas; Frey, Nancy – Language and Literacy Spectrum, 2006
Student writing performance has not appreciably improved in the past decade. While there is evidence that teachers assign more writing than in the past, performance has not kept pace. Three urban schools that experienced significant improvements in students' writing achievement were studied. To glean ideas and examples, the authors observed…
Descriptors: Writing Improvement, Writing Achievement, Writing Assignments, Urban Schools
Young, Michael W. – 1994
In a pilot study based on a project underwritten by the United States Department of Education to add more study of international issues to writing courses, revisions in content to both a first your and an advanced composition course were tested during 1993-94. The method for the classroom procedures was also changed to enhance the greater…
Descriptors: Audience Awareness, Curriculum Development, Higher Education, Pilot Projects

Mabrito, Mark – Business Communication Quarterly, 1999
Describes how and why the author requires at least one assignment in his business writing classes in which students write a document for the Web using an HTML editor and devoting time to audience/design considerations. (SR)
Descriptors: Audience Awareness, Business Communication, Computer Literacy, Higher Education
Barton, Fred – 2001
Ken Macrorie coined the term "I Search," which puts the writer at the center of the paper and seeks to put a human face on the data collected. Looking for a way to use the research writing assignment to help students learn to adjust their ideas to different formats by becoming more aware of how different structures can be shaped around…
Descriptors: Audience Awareness, Discourse Modes, Higher Education, Research Papers (Students)
Reed, Cheryl – Writing Instructor, 1996
Explains certain writing projects oriented toward real life situations (in this case a proposal to establish a museum display) can help college students bridge the perceived gap between academic writing and the kind of writing that will be asked of them in the professional world. Suggests that students' attitudes and writing improved as a result…
Descriptors: Academic Discourse, Audience Awareness, Classroom Techniques, Museums

Swyt, Wendy – Journal of Teaching Writing, 1996
Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)
Descriptors: Advertising, Audience Awareness, Audiences, Higher Education
Clark, Irene – Composition Forum, 2005
In their recent article, "Materiality and Genre in the Study of Discourse Communities," Devitt, Bawarshi, and Reiff maintain that genre analysis can enable outsiders to a discourse community "to connect what community members know and do with what they say and how they say it--their language practices" (542). Genre analysis,…
Descriptors: Literary Genres, Writing Assignments, Writing Instruction, Prompting

Stetson, Maura – English Journal, 1996
Suggests a number of teaching strategies that can be used for the development of authentic voices (instead of institutional, depersonalized voices) in student writing. Focuses on the importance of students' choosing their own topic, developing audience awareness, and making connections between their own lives and literature. (TB)
Descriptors: Audience Awareness, Creative Writing, Literary Criticism, Secondary Education

McCord, Elizabeth A. – Bulletin of the Association for Business Communication, 1991
Discusses the difficulties with anticipating reader needs and evaluating a text's effectiveness. Reviews current methods of evaluating audience needs such as peer review and audience testing. Describes a reader-focused assignment detailing the class preparation, peer review, reader testing, reader response, and student response to reader…
Descriptors: Audience Awareness, Audience Response, Business Communication, Business Education

Avery, Charles W.; Avery, Kay Beth – Journal of Adolescent & Adult Literacy, 1995
Describes a set of writing assignments in a high school English class in which students research controversial, complex issues and then write letters to government officials or persuasive essays for other students, thus learning about persuasive writing, and civic action, and becoming more exacting in their language and more precise in their…
Descriptors: Audience Awareness, Controversial Issues (Course Content), High School Students, High Schools
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