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Download full textYeager, Joseph; Sommer, Linda – Qualitative Report, 2012
Language operates according to rules. Rules mean prediction. The application of these language rules to persuasive campaigns through linguistic technology can result in major gains in advertising, political and marketing outcomes. For qualitative researchers in communications, marketing and messaging, one area of persuasive language technology can…
Descriptors: Grammar, Prediction, Praxis, Marketing
