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Direct linkRoberto, Anthony J. – Communication Teacher, 2004
The extended parallel process model (EPPM) is receiving increasing attention in many undergraduate and graduate persuasion and health communication textbooks and classes. The EPPM is concerned with the effect of four variables on behavior: (1) perceived susceptibility; (2) perceived severity; (3) response-efficacy; and (4) self-efficacy. The first…
Descriptors: Textbooks, Self Efficacy, Behavior Modification, Behavior Change
