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Direct linkGoodstein, Anastasia – School Library Journal, 2008
Whether one works for Nike or in a library, it is tough to attract an audience. That is where smart marketing can make all the difference. Even though libraries do not have millions of dollars to spend on slick Madison Avenue ad campaigns to entice today's teens, librarians do have access to the media that kids love, and that is a great place to…
Descriptors: Marketing, Adolescents, Libraries, Electronic Publishing
Marklund, Inger, Ed.; Hanse, Mona-Britt, Ed. – School Research Newsletter, 1984
The Swedish Media Panel is a research program about children and young persons and their use of mass media. The aim of the ten-year (1975-1985) project is to explain how media habits originate, how they change as children grow older, what factors on the part of children themselves and in their surroundings may be connected with a certain use of…
Descriptors: Age Differences, Behavior Patterns, Elementary Secondary Education, Foreign Countries
