This rejoinder discusses some common points raised in the commentaries of this special issue of JOBM, including (1) different definitions of positive and negative, (2) use of the terms reinforcement and establishing operation, and (3) concerns over the abandonment of behavior analysis for mentalistic research. In addition, a people-based approach…

The psychology of personality has always attempted to define the individual in relation to normative data. However, personality theory should be attempting to define individuals from an interactive measurement model, examining the individual in terms of his own subjective impressions about what he does, with a conception of what he does not do.…

Despite the seminal studies of response differentiation by the method of successive approximation detailed in chapter 8 of "The Behavior of Organisms" (1938), B. F. Skinner never actually shaped an operant response by hand until a memorable incident of startling serendipity on the top floor of a flour mill in Minneapolis in 1943. That occasion…