Behavior analysis is the scientific study of behavior. Radical behaviorism is the worldview of behavior analysts and this perspective drives how we think about behavior, assess the influences on behavior, and develop strategies to change behavior. There is evidence that some behavior analysts are using interventions that are not conceptually…

In the present article we re-examine one of the most deeply entrenched assumptions in modern attitude research, namely, that implicit social cognition is a product of associations between mental representations. More precisely, we argue that the analysis of implicit social cognition in psychology is curtailed by the widespread adoption of the…

The "Theory of Planned Behavior" provided a specific theoretical framework to evaluate the impact of attitudes, norms, and controls on parental involvement in a local school district. The "new knowledge" that resulted from the measurement of these constructs affirmed that regardless of the perceived level of parental involvement, virtually all…

At one time, "JEAB" editorial policy was perceived by some to consist mainly of dogmatically enforcing a Skinnerian interpretation of all findings reported in the journal. Partly in response to that undeserved reputation, the journal explicitly defined itself as the place to publish research on the behavior of individual organisms, and not as a…

This account describes the total reengineering of an organization with the attendant changes to the culture, the nature of the work, the rethinking of the organizational purpose, and the identification of a new customer base and new concepts of how the organization will reach it. The case is presented not as scientific research but as a case of…

This article describes the design, implementation and evaluation of digital learning material on the social--psychological Theory of Planned Behavior (TPB) and its use in nutrition behavior research. The design is based on guidelines derived from theories on instructional design. The major component of the design challenge is to implement three…

Behavior analysis in general and applied behavior analysis in particular requires a well developed, empirically supported, and useful approach to human language and cognition in order to fulfill its mission of providing a relatively adequate comprehensive account of complex human behavior. This article introduces a series of articles in which the…

Behavioral pharmacology is a maturing science that has made significant contributions to the study of drug effects on behavior, especially in the domain of drug-behavior interactions. Less appreciated is that research in behavioral pharmacology can have, and has had, implications for the experimental analysis of behavior, especially its…

According to the hedonic treadmill model, good and bad events temporarily affect happiness, but people quickly adapt back to hedonic neutrality. The theory, which has gained widespread acceptance in recent years, implies that individual and societal efforts to increase happiness are doomed to failure. The recent empirical work outlined here…

The escalation of commitment has been variously labeled the psychology of entrapment, the sunk cost effect, and the too-much-invested-to-quit syndrome. This article reviews the state of research and describes four major determinants: project; psychological; social; and organizational variables. A model is provided. (YP)

Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…

Examines the influences of behaviorist psychology on performance and instruction technologies. The basic assumptions of behaviorism are outlined, reinforcing contingencies are reviewed, conditioning is described, and such specific topics as stimulus control, behavior chaining, and successive approximation are discussed. (Author/JL)

Discusses early teacher education in Germany, which followed a microteaching tradition or a psychological theory framework that included humanistic psychology, behavioral theory, and cognitive psychology. Examines the shift to training models focused on the specific needs of teacher tradition. Argues that training methods are a valuable supplement…

The use of mathematical models in the experimental analysis of behavior has increased over the years, and they offer several advantages. Mathematical models require theorists to be precise and unambiguous, often allowing comparisons of competing theories that sound similar when stated in words. Sometimes different mathematical models may make…

In this overview of his research in personality theory, Cattell describes the play of people, situations, and, ideas enacted over 30 years in his University of Illinois laboratory. Establishing meaningful empirical measurement methods was the foundation for further research into many aspects of personality development. (BS)