Despite a number of savvy strategies, it was a tough year at the polls for libraries. Both building and operating referenda had the lowest passage rates this decade, with only 52% of capital referenda and 57% of operating referenda finding success. In fact, in the 18 years since Library Journal has been tracking these votes, 2005 had the lowest…

Describes efforts to enlist community support for a bond referendum to build two new elementary schools in Lunenburg County, Virginia. Recommends (1) establishing a grassroots organization; (2) emphasizing moral issues; (3) stressing needs of the school system; (4) orienting the campaign toward the future; (5) starting the campaign early; and (6)…

A Waconia, Minnesota superintendent involved in constructing a new high school found that designing a successful music suite depended on building community support, understanding the music suite's special needs, and managing compromise and communication. A participative planning process allowed considerable input on decisions concerning acoustics,…

An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

The superintendent of Coventry (Rhode Island) Schools explains how he converted annual town meetings from uncivil, interminable budget-slashing sessions to expressions of community support for student-centered reforms and a construction/renovation bond issue. The board grasped assessment difficulties by taking state-mandated tests for…

A school renovation referendum's success hinged on a superintendent's visit to Joseph Graves, outspoken leader of an anti-tax group. Graves's book advises educators to marshall the facts and then talk with voters on committees, not at them. After exhaustive discussion, groups will make their own recommendations. (MLH)

While new school construction bond elections for rural school districts can be difficult to pass, success is possible. This paper presents one superintendent's effective campaign to build a $4.2 million elementary school within a rural community. It reveals the need to continually reinforce the message of committing to educational quality combined…

Describes one inner-city school district's struggles with old buildings and community apathy that has caused no school funding issues to be passed in two decades. Showing the school district's ability to give value back to the neighborhood is considered an important element in changing public opinion. (GR)

Discusses the experiences of one school district in Kansas City (Missouri) in gaining community support and involvement in planning for increased student enrollment while providing the best facilities for education in the most efficient way. Discussions also include the planners' experiences in getting approval for building funds. (GR)

Describes the involvement of administrators, faculty, and students in a successful publicity campaign designed to gain public backing for a referendum in support of Palm Beach Junior College, Florida. Examines various publicity tactics utilized, including newspaper advertisements and editorials, slideshows and lectures, and the distribution of…

In Waitsburg, Washington, the community was actively involved in a rural school facilities improvement project. The district serves approximately 410 students in three buildings on a single campus. Spurred by growing enrollment and aging facilities, the project included the complete renovation and restoration of a historic school building to serve…

A school board member describes how the use of four elements helped the board win public support for a referendum that was strongly opposed by an organized, respected committee: (1) Use of the media; rather than inviting press coverage of arguments by holding large public meetings, the board held numerous small, informative meetings. In this…

The passage of a bond issue in support of school building construction or renovation can be one of the most difficult activities for a rural school district. The process of getting a bond passed requires a delicate mix of public relations, community education, and consensus building. In this chapter, a superintendent in a rural district describes…

This three-part handbook presents 22 articles dealing with the implementation and operation of fund-raising and community support programs for two-year colleges. Part I outlines the reasons for developing sources of private funds and provides information on the establishment and use of foundations, the administrative organization of fund-raising…