The COVID-19 pandemic dramatically impacted the global post-secondary education environment beginning March 2020, leaving many classes using the traditional face-to-face delivery method scrambling to adapt. This paper describes the process used in response to COVID to convert a traditional lecture-style business intelligence class to a flipped…

This article demonstrates how the case at hand, Teal Bay Alliances, LLC v. Southbound One, Inc., can be used as the core of a business case to teach students not only the basics of trademark law, but also as a real-world cautionary tale whose moral boils down to this: lawyers and businesspeople approach legal disputes from very different…

By delivering lectures online using screen capture technology, students can learn course material at the time and location of their choice, when they are in control to pause, rewind, and fast forward the professor. Class time is no longer spent teaching basic concepts, but rather focused on more value-added activities such as problem solving,…

Mobility has become an important extension to the business strategies of present-day organizations. Thus, organizations are increasingly seeking managers with knowledge of value chain related to mobile-oriented business activities, usually referred to as mobile commerce (m-commerce). Accordingly, business management schools are interesting in…

Business educators have a responsibility to ensure that future managers, employees, and shareholders are well versed in governance. Governance provides a vital link between organizations and society, allowing people to place their trust in an organization, support its mission, and ensure a continuing flow of resources to accomplish the mission.…

This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

The focus of this paper is to familiarize business discipline faculty with cognitive psychology theories of how students learn together with teaching techniques to assist and improve student learning. Student learning can be defined as the outcome from the retrieval (free recall) of desired information. Student learning occurs in two processes.…

This article describes how a collaborative class strategy and an introductory activity were used to develop students' thinking about business and management communication. The article focuses on teachers who want to integrate critical perspectives about business communication into their classes. A course ethos, learning groups, and an introductory…

What does "internationalizing" university educators mean? This question is being answered differently by business schools everywhere. Although business schools are seeking to internationalize themselves, many are doing so without fully understanding what this might entail. One dimension that often is misdirected is the individual…

Business education, as a discipline and profession, is evolving in response to changes in our domestic and global environment, technology, subject matter content, and needs of the end-user. In response to these changes, business educators continue to evaluate and refine their instructional methodologies and other components of delivery systems…

This article considers the value of collaborative forms of educational action research in higher education and the difficulties involved in implementing such forms of research. It is argued that educational action research represents an opportunity for improving teaching and learning and developing the knowledge and skills of those participating…

This article discusses a pilot project applying podcast technology to a management course. The project was designed, implemented, and evaluated in spring 2006 in conjunction with the Management and Supervisory Development program at Athens Technical College (Athens, Georgia). The project goals were to evaluate the pedagogical, logistical, and…

The EAP, European School of Management, has evolved a curriculum based on inductive pedagogy. Its five major dimensions are case study method, "memoire," in-company placements, lectures, and language learning. (SK)