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Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax – Journal of Marketing Education, 2017
As the marketplace becomes more competitive, there is a growing demand for business educators to prepare graduates to adapt to the challenges of the marketplace. However, concerns regarding the pedagogical challenges of balancing conceptual knowledge and practical skills are accumulating in the academic literature. In this article, we make the…
Descriptors: Business Administration Education, Online Courses, Active Learning, Student Projects
Umble, Elisabeth; Umble, Michael – Decision Sciences Journal of Innovative Education, 2013
Most undergraduate business students simply do not appreciate the elegant mathematical beauty of inventory models. So how does an instructor capture students' interest and keep them engaged in the learning process when teaching inventory management concepts? This paper describes a competitive and energizing in-class simulation game that introduces…
Descriptors: Simulation, Concept Teaching, Critical Path Method, Undergraduate Students
Hillier, Janet; Dunn-Jensen, Linda M. – Journal of Management Education, 2013
Although most business students participate in team-based projects during undergraduate or graduate course work, the team experience does not always teach team skills or capture the team members' potential: Students complete the task at hand but the explicit process of becoming a team is often not learned. Drawing from organizational learning…
Descriptors: Cooperative Learning, Teamwork, Group Dynamics, Business Administration Education
Cheng, Joseph M. – American Journal of Business Education, 2010
This is a teaching note on a proposed approach that will correct a common flaw in the way the return-generating process within the APT framework is illustrated in textbooks. The problem can be resolved by dichotomizing the risk factors into two kinds. Based on this approach, the author eliminated the main source of confusion and developed an…
Descriptors: Teaching Methods, Teaching Models, Misconceptions, Textbook Content
Strauss, Judy – Journal of Marketing Education, 2011
Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the professional school, creative problem solving and constructivist learning…
Descriptors: Curriculum, Marketing, Business Administration Education, Experiential Learning
Selman, Victor; Selman, Jerry – International Journal of Innovative Higher Education, 1999
Presents a learning system paradigm which uses a multiplicity of toys and simulated models to reinforce concepts in business management and production. Describes concrete learning tools and experiences for each component of a proposed instructional paradigm: measurement, efficacy, data development, imagery and integration, computerization,…
Descriptors: Business Administration Education, Concept Formation, Higher Education, Instructional Materials

McGraw, Peter; Palmer, Ian – Journal of Teaching in International Business, 1999
Outlines a nine-step structure for debriefing an international business culture simulation. Stresses the need to address three stages in the experiential learning cycle: reflection, processing, and transfer. Appendices include the specific simulation used and a debriefing note. (DB)
Descriptors: Business Administration Education, Cultural Differences, Higher Education, International Trade