This teaching note presents an active learning exercise using a clip from the television show "The Office." The exercise centers on a promise to pay for the college education of a group of third graders, raising questions about capacity, consideration, offer, acceptance, statute of frauds, revocations, promissory estoppel, and other key…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

In recent years, employers have expressed concerns that Science, Technology, Engineering, and Mathematics (STEM) graduates, though proficient in their academic disciplines, lack the critical skills necessary for success in the workplace (Karimi & Pina, 2021). Additionally, many non-STEM majors do not develop the basic STEM competencies that…

This paper describes the use and benefits of Microsoft's Adventure Works (AW) database to teach advanced database skills in a hands-on, realistic environment. Database management and querying skills are a key element of a robust information systems curriculum, and active learning is an important way to develop these skills. To facilitate active…

The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

Action learning (AL) has been called the "engine of the learning organisation". It has been demonstrated that it can help individuals adapt to, and be more effective in, the fast-changing world. This article reports on a one-day conference held at Henley Business School. The conference was jointly organised by Henley Business School and…

In this article, the author talks about the highlights of the first design event of the "Northern Action Learning Network" held in Mersey Care NHS Trust Liverpool last November 6, 2008. The intent of the event was to tap into the diverse and flourishing action learning (AL) community by growing an innovative network of practitioners keen…

Monarch High School in Boulder, Colorado, is one of 25 schools piloting the High School of Business program, an accelerated business administration program developed by Columbus, Ohio-based MBA"Research" and Curriculum Center. This article describes the program which uses a heavily project-based pedagogy to teach a curriculum modeled…

Like other members of the academy, accounting professors are challenged to improve student learning. We must help students move beyond the "bean counter" role and develop higher-level skills such as analysis, synthesis, and problem-solving. The Significant Learning Taxonomy was used as a template to improve learning in an introductory accounting…

Student-written cases are powerful pedagogical tools that can lead to improved understanding of business situations, more informed analysis, emphasis on reflection, and clearer expository writing, all of which are critical skills for business students. Cases provide an opportunity for students to enjoy an active learning experience and derive the…

Business law professors have long recognized the pedagogical value of using simulations in the classroom. In-class simulations can serve to develop the all-important critical thinking skills that educated people are expected to possess in today's complex legal environment. Moot court exercises, also known as appellate argumentation or appellate…

This article describes how students learn invaluable job-readiness and academic skills by setting up and running their own businesses in a virtual world. Virtual Enterprises (VE) International is a high school career and technical education (CTE) program that teaches students about business by having a class create and operate its own virtual…

In this article, the authors echo the assertion of the Association to Advance Collegiate Schools of Business (AACSB) Ethics Education Task Force that business schools must encourage students to develop a deep understanding of the myriad challenges surrounding corporate responsibility and corporate governance; provide them with tools for…

The selling process steps have been an integral part of professional selling courses and textbooks for years. Although slight changes have been made in their wording and format, most textbooks are consistent in the recommended process for an effective sales interaction. In an effort to combine teaching the selling process with the increased demand…

Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50…