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Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink
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McCormick, Blaine; Gray, Van – Journal of Management Education, 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each…
Descriptors: Discussion (Teaching Technique), Entrepreneurship, Business Education, Developing Nations
Large Lecture Format: Some Lessons Learned.
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Kryder, LeeAnne G. – Business Communication Quarterly, 2002
Shares some surprising results from a business communication program's recent experiment in using a large lecture format to teach an upper-division business communication course: approximately 90-95% of the students liked the large lecture format, and the quality of their communication deliverables was as good as that produced by students who took…
Descriptors: Business Communication, Business Education, Class Size, Higher Education
Buffland: An Economic Experience.
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Rachal, Ken R. – Journal of Education for Business, 1986
Describes Buffland--a macro-economic computer simulation that was created for and used as part of a larger program called Free Enterprise Week, which is sponsored by the center for economic education at Nicholls State University (Louisiana) each summer. Discusses program objectives, theoretical foundation, program basics, and tools used to control…
Descriptors: Business Education, Computer Simulation, Economics, Economics Education
A Critical Look at the Use of Group Projects as a Pedagogical Tool
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Ashraf, Mohammad – Journal of Education for Business, 2004
In business schools across the United States, one of the most common pedagogical tools is the use of groups and group projects. "Passive" instruction (i.e., lecture only) is considered to be an inferior mode of teaching. In this article, the author suggests that the use of group-based projects as pedagogical tools should be reconsidered.…
Descriptors: Business Education, Group Dynamics, Lecture Method, Cooperative Learning
Accounting: Innovate and Experiment in Postsecondary Accounting.
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Griffin, Donald J. – Business Education Forum, 1979
Describes an experimental mass lecture presentation method at Cayuga County Community College, Auburn, New York, to prepare accounting students for the type of instruction in four-year institutions. Although some students chose not to enroll in the mass lecture accounting section, those who participated made better progress and were favorable…
Descriptors: Accounting, Business Education, Community Colleges, Course Organization
Northwestern University Programmatic College of Commerce and Industry: One of a Series of Guides for Planning and Operating a Corporate/College Project.
Council on Corporate/College Communications, Washington, DC. – 1979
The Programmatic College of Commerce and Industry at Northwestern University is described as an innovative approach to the study of business as an institution. The program consists of weekly, noncredit, dinner-lecture-discussion meetings attended by students, faculty, and business people. Discussions center on problems facing business, on the…
Descriptors: Budgets, Business, Business Education, College Faculty