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Lam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
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Zdravkovic, Neda – Public Services Quarterly, 2010
Constructivist learning theories promote students' engagement as one of the key factors in successful learning and knowledge building. Research indicates that the short attention span of adult learners, their need to "learn-by-doing," interact and multitask in the learning process can be accommodated with a positive outcome by…
Descriptors: Information Literacy, Class Activities, Library Instruction, Academic Libraries
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Cogie, Jane; Strain, Kim; Lorinskas, Sharon – Writing Center Journal, 1999
Describes how one writing center with many English-as-a-Second-Language (ESL) students has integrated the "cultural informant" role of tutors with their role of teaching self-editing strategies. Reviews the process of introducing ESL students to use of a learner's dictionary, minimal marking, and error logs. Offers examples of using these…
Descriptors: Class Activities, English (Second Language), Error Correction, Higher Education