A challenge for Principles of Marketing instructors is introducing new topics to majors and non-majors alike in a way that piques interest and increases student engagement across the breadth of topics. To help instructors overcome this challenge, we provide marketing "hooks," or short in-class exercises, that can be implemented to…

Instructional design can be more effective if it is as fixedly dedicated to the accommodation of individual differences as it currently is to the accommodation of subject matters. That is the hypothesis. A menu of accommodation options is provided that is applicable at each of three stages of instructional development or administration: before,…

This article proposes a taxonomy of methodologies to understand how knowledge is--and can be--made in the complex context of writing centers. The authors found it to be a powerful tool to generate critical thinking, helping to classify, critique, and retrieve knowledge. Likewise, they believe it can serve various audiences. For example, those…

Having taught K-12 students and preservice teachers for almost 20 years, the author knows the problems that arise when students are asked to generate an investigation of their own design. Therefore, she developed some lessons that significantly increased the diversity and quality of the investigations students generated. This article describes…

A good deal of research is beginning to support the idea of emergent mathematics and that, much as with reading, children begin to learn mathematics from the day they are born. Infants and toddlers begin to notice relationships as they interact with their parents or primary caregivers through songs, rocking, and other verbal and nonverbal…

Have the winter doldrums left your students wistful for summer? Why not initiate a seashell classification activity to rekindle their interest in science and learning! Children love to handle and examine shells at any time of the year--with these favorite nature objects, you often can't get kids to stop talking and sharing their observations about…

Shares how the author designed reading activities to increase students' understanding of nonfiction by adhering to three principles: purpose, classification, and collaboration. Recounts how students responded to the reading materials and each other as they developed an understanding of the information available to them. (MG)

In this lesson, students use Bertie Bott's Every Flavor Beans--a "wild" candy written about in the Harry Potter books and now available in stores--to learn about classification and dichotomous keys. In these activities, students sort jelly beans according to a key and then construct a key for a "new" flavor of beans. Students then build on their…

Using a typological schema derived from freshman survey data and other empirical measures, this study examines the link between students' traits upon entry to college and their college academic performance and skill development in various areas as measured at the exit point. The findings indicate the typological schema is predictive of student…