Teaching and learning of technical terms constitute a major problem for ESP instructors and students. To help the students learn, retain, apply and relate technical terms, a multiple-associations instructional approach that focuses on connecting the printed form of the technical term with its pronunciation (the hidden sounds, double and silent…

Differences in performance with various stimulus-response mappings are among the most prevalent findings for binary choice reaction tasks. The authors show that perceptual or conceptual similarity is not necessary to obtain mapping effects; a type of structural similarity is sufficient. Specifically, stimulus and response alternatives are coded as…

Similarity underlies fundamental cognitive capabilities such as memory, categorization, decision making, problem solving, and reasoning. Although recent approaches to similarity appreciate the structure of mental representations, they differ in the processes posited to operate over these representations. We present an experiment that…

Studies the problem of rural Iowa school personnel classifying students according to a "folk" classification of risk rather than research-derived risk factors. The authors construct a "cognitive map" for these teachers of at-risk students. The implications of the content of this map for meeting the needs of at-risk students are…