It is commonly assumed that orthographical lexical access in visual word recognition takes place in parallel, with all letters activated at the same time. In contrast, in the SERIOL model of letter-position encoding, letters fire sequentially (Whitney, 2001). I present further support for such seriality on several fronts. (1) The reasons that led…

The remarkable successes of the physical sciences have been built on highly general quantitative laws, which serve as the basis for understanding an enormous variety of specific physical systems. How far is it possible to construct universal principles in the cognitive sciences, in terms of which specific aspects of perception, memory, or decision…

According to temporal distinctiveness models, items that are temporally isolated from their neighbors during list presentation are more distinct and thus should be recalled better. Event-based theories, by contrast, deny that time plays a role at encoding and predict no beneficial effect of temporal isolation, although they acknowledge that a…

This commentary on the article by B. Gawronski and G. V. Bodenhausen (see record 2006-10465-003) highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative.…

An item that stands out (is isolated) from its context is better remembered than an item consistent with the context. This isolation effect cannot be accounted for by increased attention, because it occurs when the isolated item is presented as the first item, or by impoverished memory of nonisolated items, because the isolated item is better…