As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

This article presents the state of the art in WISELAV, an on-going research project based on the metaphor Languages Are (like) Visuals (LAV) and its mapping Words-In-Shapes Exchange (WISE). First, the cognitive premises that motivate the proposal are recalled: the power of images, students' increasingly visual cognitive learning style, and the…

It is well documented that many successful individuals are challenged by cognitive-based disabilities that impact their performance in school and on tests. While commonly believed to be related mostly to the constructs of processing speed or reading fluency, there are other aspects of cognition that affect how an individual interacts with the…

Many Native American students have problems in traditional American schools, and the dropout rate of Native American students indicates this (Lomawaima, 1995; Rhodes, 1988). Researchers often point out that one reason students may encounter difficulties in school has to do with a school district's neglect for the learning style or culture of a…

Not all children are made the same. Learning disabilities like dyslexia, dysgraphia or dyscalculia are either not understood or ignored in schools. As a result, the schoolchildren suffer for no fault of theirs and they lag behind in their course of learning. They may find it difficult to achieve the basic skills of learning such as reading,…

E-learning materials often have a linear design where all learners are forced into a single-mode pedagogy, which is contrary to the interaction that occurs in face-to-face learning. Ideally, e-learning materials should be nonlinear, interactive, contain context-sensitive and active learning elements, and accommodate various learning levels and…

Describes the Agam program, a 36-unit curriculum program to introduce students to basic visual concepts and that applies visual abilities and visual thinking to learning tasks. Describes two units at the third grade level, "Ratio and Proportion" and "Numerical Intuition," and makes observations of the students' learning. (MDH)