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Download full textChasteen, Nikki; Cole, Monique; DeRoss, Adam – Communication Center Journal, 2019
The NSU Write from the Start Writing and Communication Center (WCC) has recognized the importance of developing a social media presence to highlight the achievements and services of the Center while providing professional development opportunities to staff members. This article is aimed at educating communication center directors and staff on how…
Descriptors: Higher Education, Academic Support Services, Consultants, Communication Skills
Direct linkMirza, Ather – Perspectives: Policy and Practice in Higher Education, 2015
In February 2013, the University of Leicester staged what The Guardian described as "The most extraordinary press conference ever held at any UK university." This was part of a media and communications campaign that brought worldwide attention to the discovery of King Richard III by the University's archaeologists. How do you manage a…
Descriptors: Reputation, Communication Skills, Communication Strategies, Universities
Husick, Lawrence – Foreign Policy Research Institute, 2011
A few days ago, Steve Jobs, the rockstar founder and Chief Executive Officer of Apple, Inc. resigned from his job to become Chairman of the Board, instead. For more than ten years, Mr. Jobs has been paid one dollar a year to run what has become the most valuable company in the world. From his first partner, Steve Wozniak, to the small team of…
Descriptors: Creativity, Leadership, Reputation, Communication Skills
Tyson, William – Change: The Magazine of Higher Learning, 2011
This article is written for scholars, researchers, and academic leaders who have a passion to share their knowledge outside the classroom, laboratory, or institution. They want to make a difference and believe that the information they possess and ideas they have to offer have a public importance. Based on his book "Pitch Perfect:…
Descriptors: Scholarship, Researchers, Higher Education, Leadership
Fernandez, Kim – CURRENTS, 2010
Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…
Descriptors: Institutional Advancement, Social Networks, Internet, Web Sites
Weiss, Steven C. – 1999
At a meeting sponsored by the Council for Advancement and Support of Education and the National Association of College and University Business Officers, strategies for explaining college costs to external constituencies (the public, media, policymakers) and internal constituencies (campus professionals and alumni) were discussed. Officials from…
Descriptors: Access to Education, Audience Analysis, Audience Awareness, Audiences
