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Direct linkBroman, Claudia – CURRENTS, 2009
Like anything else, there are good fundraising campaign Web sites and bad fundraising campaign Web sites. The author took a closer look at fundraising campaign sites to see if her intuitive judgments about these could be translated into a logical, research-supported set of best practices. She set up a study that gauged the ease of use and…
Descriptors: Fund Raising, Web Sites, Internet, Best Practices
