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Direct linkVerboven, Hans – Business Communication Quarterly, 2011
This article analyzes the communication of corporate social responsibility (CSR) and corporate image in the chemical industry through mission slogans. Morsing's (2006) CSR communication framework is adapted for a comparative analysis of the strategies behind mission slogans. By grouping rhetorical strategies in a mission slogan into a mission…
Descriptors: Rhetoric, Manufacturing Industry, Public Relations, Comparative Analysis
Wheeler, Steve; Lambert-Heggs, Wendy – Quarterly Review of Distance Education, 2009
In this article we describe the MentorBlog project, which facilitated the mentoring of trainee teachers in the postcompulsory education sector through the use of blogs. In an experimental design, the study compared their experiences with students who received traditional mentoring. Blogs were used by the trainees to communicate with their mentors…
Descriptors: Research Design, Mentors, Preservice Teacher Education, Barriers
