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Direct linkWeisfeld-Spolter, Suri; Rippé, Cindy B. – Marketing Education Review, 2022
The pandemic has left students feeling unmotivated and missing class collaboration, resulting in an opportunity to create community. Creating community often occurs when eating food with others. Building upon the need to create community and to help marketing educators create a lesson that easily conveys the nuances of the consumer behavior buying…
Descriptors: Food, Marketing, Teaching Methods, Family and Consumer Sciences
